SELLING ONLINE FEELS HARDER RIGHT NOW, AND IT’S NOT BECAUSE YOU’RE DOING IT WRONG.

If selling online feels heavier than it used to…
If launches that should work don’t seem to be converting…
If you’re putting in effort but feeling friction instead of fruit…

You’re not imagining it.

There really is a shift happening in the online business space. But you don’t need to be worried about it because, Sister… You’re perfectly positioned for what’s coming next!

The online business landscape has shifted — fast. And many Christian women entrepreneurs are trying to build using models that no longer match the market or the moment. 

This episode is about naming that shift clearly — without panic, without hype, and without blaming yourself. 

Because this isn’t a motivation problem. It’s a misalignment problem. 

This week I’m breaking down why selling online feels harder right now by unpacking the real changes happening as we head into 2026 including: 

✅ Why traditional funnels, freebies, and long nurture sequences are losing traction.
✅ What today’s buyers are actually responding to (and why effort alone isn’t enough).
✅ How AI and automation are changing expectations — without replacing discernment.
✅ Why Meta Ads are exposing misaligned offers faster than ever.
✅ The 10 massive shifts reshaping how offers, launches, and sales systems work now.

🎥 Prefer to WATCH the podcast instead of just listening? 👉 Catch this week’s episode of the video podcast on my YouTube channel:

The Truth Most Women Are Avoiding

Most women I work with don’t need more ideas. They don’t need more mindset work. And they definitely don’t need another generic strategy. 

They need to answer one honest question: “If I put this offer in front of real people right now, will it move?” 

That’s the tension many Christian entrepreneurs are feeling in 2026. Not fear of failure. Fear of building the wrong thing and stewarding the wrong direction for another season. 

What Works Now (High-Level)

While I go deep on this in the episode, here’s the short version: Selling in 2026 is moving: 

• From free → paid entry experiences. 
• From long nurture → fast activation. 
• From big launches → intimate, real-time rooms.
• From passive learning → supported execution. 
• From authority flexing → relational trust.

If your business has felt “off,” it’s likely because your offer, system, or pathway hasn’t been refreshed for this environment just yet. That’s not a personal failure. It’s simply a sign to put some focus on it. So let’s do that!

🎯 Your Activation Step for This Week:

This week, don’t overhaul everything. Instead, do this: Review the 10 market shifts discussed in the episode and ask yourself: “Which shift am I actually designed to lead in this season?”

Then:

• Identify one current offer, funnel, or automation that feels outdated.
• Note one adjustment that would bring it into alignment with today’s buyer.
• Write down your next 3 concrete steps — no hypotheticals.

Clarity comes from action, not overthinking. 

📲 When you’re done, come tell me what stood out to you on Instagram: 👉 @ericapyle

What’s Coming Next 

In the coming weeks, I’ll be opening a short, live, done-with-you build experience for women who have already tried to build — and are ready to realign what they’re selling with what actually works in this market. 

This is for builders who want: 

• Clear offers.
• Clean systems. 
• Discernment through action. 
• And leadership with structure. 

🚪 Doors opening soon: 
👉 www.jesusgirlgang.com/launchlab 

If this episode resonated, stay close.

xoxo — Erica 

Next Steps + Resources For You:

✅ Subscribe to the Jesus Girl Gang Kingdom Business Podcast on Apple, Spotify, or YouTube so you don’t miss weekly activations. 

✅ Follow me on Instagram @ericapyle — DM me “KINGDOM BUSINESS PODCAST” so I know you’re a listener and I’ll send you something to help you move forward. 💛

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Erica co-leads a local church alongside her husband, Doug, in Tampa, Florida called REVIVE Church of Tampa. You can visit the church’s website for more information about who we are, what we believe and how we show up as the Church in the heart of West Tampa and beyond.

REVIVE Church of Tampa

REVIVE Church of Tampa streams service live on Sunday mornings at 11am ET. You can find that livestream on our church Facebook page:

Live Service – Sundays at 11am ET

If you’re interested in joining the online campus of REVIVE Church of Tampa, you are welcome to join our community group on Facebook where we offer weekly discussion around the Friday and Sunday messages as well as discipleship Zoom groups and the opportunity to host others in your home as you stream services. You can find us here:

The ROCC: REVIVE Online Campus Community

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About this podcast:

Welcome to the Jesus Girl Gang Kingdom Business Podcast with Erica Pyle, where we dive deep into Biblical mindsets, strategies, and inspiration to help you launch and thrive in the God-given business or ministry you’re called to steward.

Join Erica, co-lead pastor of REVIVE Church of Tampa, and founder/lead mentor of The Jesus Girl Gang, an online, group coaching mentorship for Christian women with a pioneering spirit, as she shares powerful teachings, practical advice, and pivotal strategies for breakthrough living without compromising on the things that matter most to you. With over 13 years of experience in pastoral ministry alongside her husband Doug, Erica brings a wealth of knowledge and a passionate heart for helping you live out God’s best for your life.

Each week, tune in for transformative insights that will empower you to build a Kingdom business or ministry, nurture your personal well-being, and create balanced, prosperous relationships. If you’re a faith-driven woman seeking to align your life with God’s purpose, you’re in the right place.

Connect with Erica on Social For More Daily Encouragement, Strategy & Inspiration:

Instagram: www.instagram.com/ericapyle
Facebook: www.facebook.com/ericapyle.biz